Work / Maersk
Bringing clarity and conversion thinking to Maersk's India digital marketing experience.
Rethinking the digital marketing experience for a global logistics leader to improve clarity and drive conversions.
Challenge
A global brand's India presence that wasn't working hard enough as a business tool.
Maersk's India marketing site wasn't working hard enough as a business tool. The experience was cluttered and difficult to navigate, making it hard for potential customers to understand what was available to them or take a clear next step. For a brand of Maersk's scale and credibility, the digital layer was underperforming.
Approach
- Rebuilt the site's information architecture to create clearer pathways — reducing friction between a visitor arriving and a visitor converting.
- Introduced a calmer, more organised visual hierarchy that made the range of services easier to scan and understand without feeling overwhelming.
- Treated the site as a lead generation tool first and a brand asset second — every layout and content decision was tied back to making conversion more likely.
Outcome
The redesigned direction resolved the core experience problems — cleaner navigation, clearer service presentation, and a more deliberate conversion flow. The work was delivered and submitted as a complete, deployment-ready solution.
Visual frames from the project archive.
Visual frames from the project archive.
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