Reverse Engineering Consumer Psychology
We have talked about how important consumer’s Buying Behavior is. But how to implement this significant element in your marketing and advertising campaigns? Let’s find out.
Digital Copy, Not So Easy Eh?
Here’s the biggest challenge most Digital Copywriters curse about in sleep. Relatability vs Readability. Whether you are writing for Content Marketing or creating Sales Copy, this will keep you up. There’s one rule of Copywriting that has stayed true in all its year. Work with
Color Theory in Marketing & Advertising
Color Theory in Marketing and Advertising is a nuanced subject. It is not particularly smart to assign each and exact colors to certain emotions. That is fundamentally opposite to what you would read on most superfluous websites, trying to get traffic to their websites. Here’s